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€7,00
Grāmata sniedz ieskatu mārketinga aktivitātēs, kas saistītas ar noteiktu reģionu. Galvenajā daļā aplūkoti mārketinga plānošanas un tirgus izpētes pamatprincipi vietējos apstākļos un iztirzāti atsevišķi mārketinga kompleksa elementi. Uzsvars tiek likts uz komunikāciju ar mērķgrupām, liela uzmanība pievērsta arī vides reklāmai un sabiedriskajām attiecībām.
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